SOP: Outreach Correction & Recovery

🎯 Purpose

To handle instances where our automated outreach addressed a lead by the incorrect name due to the recent database row-shift.

---

📝 The Generic Recovery Template

Subject: Quick apology for the name mix-up! - Nafuna Africa

Body: Hi [Correct Name],

My sincere apologies for the previous email! I've been doing some deep-cleaning and migration of our legacy database to a new system, and it seems I had a "row-shift" error where your email was misaligned with a different name in our records.

I'm really sorry for the confusion—it's definitely [Correct Name] I was hoping to reconnect with!

We've fixed the glitch on our end, and I'd still love to catch up if you have 5 minutes next week.

Best, Nqobizitha Founder & Creative Director, Nafuna Africa