UN Women – HeForShe Campaign Animation
Explore our detailed case study and production approach for UN Women – HeForShe Campaign Animation
Context & challenge
UN Women Zimbabwe needed a powerful animation to engage men and boys as allies in achieving gender equality without alienating male audiences.
Our approach
Nafuna Africa created a dynamic 60-second 2D animation that distilled complex advocacy into compelling scenes: fathers supporting daughters' education, boys challenging stereotypes, and workplace equity. The culturally sensitive animation balanced respect for Zimbabwean culture with progressive messaging, using empathy rather than blame to inspire transformation.
Impact & results
Deployed across social media, conferences, and annual HeForShe Impact Summits, the campaign contributed to onboarding numerous HeForShe Ambassadors, recognizing 60 youth Innovators Against Gender-Based Violence, catalyzing corporate policy reforms, and increasing male participation in gender equality activism across Zimbabwe.