Why Mobile Gaming Is Africa’s Future – And How Nafuna Avenues Is Leading the Charge
Mobile gaming accounts for 90% of Africa’s booming $1.8 billion gaming market in 2024, growing six times faster than the global average. Learn why Nafuna Africa is betting big on mobile with its first game, Nafuna Avenues.
Africa's gaming scene is undergoing a massive transformation, and mobile is at the center of it all. In 2024, the continent’s gaming market is worth a staggering $1.8 billion—with a jaw-dropping 90% of that revenue coming from mobile gaming alone. That’s 304 million mobile players out of 349 million total gamers across Africa.
This isn’t just a blip on the radar. Africa’s gaming market is growing at an impressive 12.4% year-over-year, making it one of the fastest-growing regions globally. To put that into context, the global gaming industry is only growing at 2.1%—Africa’s growth rate is six times faster.
Why Mobile Reigns Supreme in Africa
There are a few key reasons why mobile gaming dominates in Africa:
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High smartphone penetration: More affordable Android devices have made smartphones accessible to a wide range of people across the continent.
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Limited access to consoles and PCs: High costs and import restrictions make console and PC gaming out of reach for many, while mobile offers a far more inclusive entry point.
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Data and connectivity improvements: Mobile internet coverage and speeds have significantly improved across Africa, supporting richer gaming experiences.
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Younger demographic: Africa has the youngest population in the world, and they’re mobile-first by default.
Nafuna Avenues: Our Answer to Africa’s Gaming Revolution
At Nafuna Africa, we’ve been creating culturally progressive African content for years—through animation, series, and music. Now, we’re taking the next step: entering the mobile gaming world with our first title, Nafuna Avenues.
Nafuna Avenues isn’t just a game. It’s a digital playground built for African kids, where they can choose avatars, play mini-games, and engage with stories that reflect their lives, languages, and cultures. We believe African kids deserve characters and worlds they can see themselves in—and mobile is the perfect platform to deliver that.
This game is more than entertainment. It’s part of our long-term vision to inspire, educate, and empower through digital content made in Africa, for Africa.
The Future Is Bright—and It's on Mobile
With a massive and growing mobile gamer base, Africa is not just catching up—it’s leaping ahead. Studios that understand the mobile-first reality of the continent and prioritize local culture will be the ones that define the next generation of African gaming.
Nafuna Avenues is our first step into this exciting future. We’re building not just a game, but a movement.
