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Econet & Cassava

Nafuna Africa partnered with Econet Wireless and Cassava Smartech to elevate their brand narratives through animation, video production, and digital marketing. For Econet, we crafted explainer videos, corporate documentaries, and strategic campaigns that simplified technology and amplified brand identity. With Cassava, we visualized its ecosystem (Ecocash, Ecosure, Moovah, etc.), translating fintech and logistics services into accessible animations that drove user engagement and financial inclusion. This collaboration redefined corporate storytelling in Zimbabwe’s telecom and tech sectors.

Econet Wireless Partnership
As Econet’s creative partner, we produced animations and videos that aligned with their vision of connecting communities. Our work included explainer videos demystifying mobile data packages, corporate documentaries highlighting CSR initiatives, and event coverage capturing product launches. For digital marketing, we designed campaigns blending user education with brand storytelling, enhancing Econet’s online engagement through social media strategies and data-driven content.

Cassava Smartech Collaboration
With Cassava’s launch, we adapted our approach to showcase its diverse ecosystem:

  • Ecocash: Animated tutorials simplifying mobile money transactions for rural users.

  • Ecosure: Explainer videos breaking down insurance products into relatable scenarios.

  • Moovah & Vaya: Dynamic ads promoting ride-hailing and logistics services.

  • Akello & Omni: Agricultural and fintech animations tailored for grassroots adoption.
    Each project prioritized clarity and cultural relevance, ensuring Cassava’s innovations resonated across demographics.

 

Legacy
This partnership demonstrated how animation and targeted digital strategies could bridge complex tech services with everyday users. By maintaining brand consistency across 50+ projects, we helped Econet and Cassava reinforce their positions as industry leaders while fostering community trust.